Tend
Unhealthy eating habits and the trend of home cooking are significantly impacting today's youth and their lifestyle choices. Tefal, known for its non-stick cookware, aims to make cooking enjoyable and accessible.
To address these challenges, TEND, an independent rebranding project, targets young people by blending digital and interactive elements. Inspired by the pandemic's effect on eating patterns, TEND uses a functional and engaging design to highlight the importance of healthy cooking and eating.
Each feature works individually but enhances the overall experience together, with digital components providing interactive guides and social engagement, and reports offering deeper insights into personal eating habits.